The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

For the purposes of this Privacy Policy:

• Account means a unique account created for You to access our Service or parts of our Service.

• Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Bookschooler.

• Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

• Country refers to: Michigan, United States

• Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

• Personal Data is any information that relates to an identified or identifiable individual.

• Service refers to the Website.

• Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

• Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.

• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

• Website refers to Bookschooler, accessible from https://bookschooler.com

• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• • Email address
• • First name and last name
• • Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

The Company allows You to create an account and log in to use the Service through the following Third-party Social Media Services:

• • Google
• • Facebook
• • Twitter
• 
  

If You decide to register through or otherwise grant us access to a Third-Party Social Media Service, We may collect Personal data that is already associated with Your Third-Party Social Media Service's account, such as Your name, Your email address, Your activities or Your contact list associated with that account.

You may also have the option of sharing additional information with the Company through Your Third-Party Social Media Service's account. If You choose to provide such information and Personal Data, during registration or otherwise, You are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Policy.

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.

You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser. Learn more about cookies: All About Cookies.

We use both session and persistent Cookies for the purposes set out below:

• • Necessary / Essential CookiesType: Session CookiesAdministered by: UsPurpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
• • Cookies Policy / Notice Acceptance CookiesType: Persistent CookiesAdministered by: UsPurpose: These Cookies identify if users have accepted the use of cookies on the Website.
• • Functionality CookiesType: Persistent CookiesAdministered by: UsPurpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

The Company may use Personal Data for the following purposes:

• • To provide and maintain our Service, including to monitor the usage of our Service.
• • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
• • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
• • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
• • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
• • To manage Your requests: To attend and manage Your requests to Us.
• 
  

We may share your personal information in the following situations:

• • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
• • For Business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
• • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
• • With Business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
• • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

• • Comply with a legal obligation
• • Protect and defend the rights or property of the Company
• • Prevent or investigate possible wrongdoing in connection with the Service
• • Protect the personal safety of Users of the Service or the public
• • Protect against legal liability

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and are obligated not to disclose or use it for any other purpose.

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us.

We may use Email Marketing Service Providers to manage and send emails to You.

• • ConvertKit
• 
  
• Their Privacy Policy can be viewed at [CONVERTKIT LLC PRIVACY POLICY Last Updated: April 6, 2018 ConvertKit LLC (“ConvertKit”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy (“Policy”) describes how we collect, use, and disclose data. This Policy applies to your use of ConvertKit’s products, services, and Website located at www.convertkit.com on all platforms (collectively, “Services”). ConvertKit is a United States limited liability company subject to the laws of the United States. The United States may not offer a level of privacy protection as great as that offered in other jurisdictions. Since our servers are located in the United States, your data may be transferred to, stored, or processed in the United States. By using our Services, you understand and consent to the collection, storage, processing, and transfer of your data to our facilities in the United States and those third parties we share your data with as described in this Policy and our Terms of Service Agreement. 1. DEFINITIONS a. Customer: a person or entity that is registered with ConvertKit to use the Services. b. Distribution List: a list of Subscribers and all data related to those Subscribers. c. Personal Data: any information relating to an identified or identifiable natural person. d. Subscriber: any person or entity on your Distribution List. e. You: a ConvertKit Customer or other person or entity who visits our Services. 2. INFORMATION WE COLLECT ABOUT YOU The Services collects two kinds of information about you: (a) Personal Data; and (b) Non-Personal Data. a. Personal Data. Personal Data is any information relating to an identified or identifiable natural person. Personal Data we may collect includes: i. Identification and Contact Data: name, date of birth, gender, address, title, contact details, username, or other demographic information; ii. Financial Information: credit card details, account details, payment information; iii. Employment Details: employer, job, title, geographic location, area of responsibility; iv. IT Information: IP address, cookie data; and v. Personal Interests or Preferences: purchase history, social media profile information. You may decline to provide Personal Data to the Services. However, some of the Personal Data we ask you to provide is mandatory for a service. If you decline to provide it, we may not be able to provide that service to you. b. Non-Personal Data. Non-Personal Data is any information not relating to an identified or identifiable natural person. Non-Personal Data we may collect includes: i. Browser and Device Data: IP address, device type, unique user device number, device manufacturer and model, type of browser or operating system, dates and times of use, screen resolution, plug- ins, add-ons, location, and the version of the Services you are using. ii. Cookies and Tracking Technologies: time spent on the Services, pages visited, and email campaign performance. iii. Aggregate Information: data about how you use the Services combined with data about how others use the Services in order to help us better develop new features and tailor the Services. 3. HOW WE USE YOUR INFORMATION a. Personal Data. We may use your Personal Data to: i. Provide the Services; ii. Resolve disputes, calculate and collect fees, and troubleshoot problems; iii. Verify your identity and the information you provide; iv. Encourage a safe online experience and enforce our policies; v. Customize your experience and analyze usage of, improve and measure interest in, and inform you about the Services; vi. Provide you with information that may affect your use of the Services; vii. Communicate marketing and promotional offers; viii. Provide customer service, including receipts; ix. Develop new products; and x. Perform certain other business activities. b. Non-Personal Data. We may use your Non-Personal Data for any purpose, including, but not limited to: i. Measuring traffic patterns; ii. Understanding demographics, customer interest, and other trends among users; iii. Providing, improving, and modifying the Services; and iv. For promotional and marketing purposes. 4. HOW WE MAY DISCLOSE YOUR INFORMATION a. Personal Data. We may disclose, and you consent to our disclosing of, your Personal Data to: i. Service Providers and others who help with our business operations and assist in the delivery of our products and services including, but not limited to, application development, site hosting, maintenance, data analysis, infrastructure provision, IT services, customer service, email delivery services, payment processing, marketing, analytics, and enforcement of our Terms of Service Agreement and other agreements; ii. Third parties in the event of a reorganization, merger, sale, debt financing of assets, joint venture, assignment, transfer, or other disposition of all or any portion of our business or assets (including in connection with any insolvency, bankruptcy, receivership, or similar proceeding); iii. A ConvertKit subsidiary, affiliate, or business partner; iv. Other users of the site to identify you to anyone to whom you send messages or make comments through the Services; v. Persons or entities with whom you consent to have your Personal Data shared; vi. Third parties in order to prevent damage to our property (tangible and intangible), for safety reasons, or to collect amounts owed to us; vii. Merchants and payment processors; and viii. Third parties as we believe necessary or appropriate, in any manner permitted under applicable law, including laws outside your country of residence to: comply with legal process; respond to requests from public and government authorities, including public and government authorities outside your country of residence; enforce our Terms of Service Agreement and other agreements; protect our operations; protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; and allow us to pursue available remedies or limit the damages that we may sustain. We will never sell, rent, or lease your Personal Data to a third party. b. Non-Personal Data. We may disclose Non-Personal Data for any purpose. Remember, Non-Personal Data cannot be used to identify you or another person. 5. ADVERTISING a. Opting out of Receiving Electronic Communications from us. If you no longer want to receive marketing-related emails from us, you may opt-out via the unsubscribe link or by notifying us at legal@convertkit.com. We may still send you important messages regarding administrative matters, updates, disputes, and customer service issues that are required to provide you with the Services. b. Cookies and Other Tracking Technologies. ConvertKit and its partners may use cookies and other tracking technologies such as pixels and web beacons on the Services to administer the Services, track your movements around the Services, analyze trends, serve targeted advertisements, and gather demographic information. You can control the use of cookies at the individual browser level. Our third-party partners may use cookies or other tracking technologies to provide you advertising on other sites based upon your browsing activities and interests. If you want to opt-out of interest-based advertising, please visit http://preferences-mgr.truste.com/, or if located in the European Union, visit http://www.youronlinechoices.eu. c. Web Beacons. When we send emails to Customers, we may use web beacons to track who opened the emails and clicked links to measure campaign performance and improve features for Customers. We also use web beacons in the emails we deliver for Customers to create reports about campaign performance and determine what actions Subscribers took. 6. DATA COLLECTED BY OUR CUSTOMERS a. Our Relationship with Subscribers. Customers may import into the Services Personal Data they have collected from their Subscribers or other individuals. We have no direct relationship with Customers’ Subscribers or any individuals other than our Customers. Customers are responsible for making sure they have the necessary permissions for us to collect, store, and process Personal Data about Subscribers or other individuals. A Subscriber should unsubscribe directly from a Customer’s newsletter or contact the Customer directly to change, update, or delete the Subscriber’s data. If a Subscriber contacts us, we will refer you to that Customer and support them in responding to your request if necessary. b. Use and Transfer of Data. Consistent with this Privacy Policy, we may transfer Customer or Subscriber Personal Data to entities that help us promote, provide, or support our Services or the services of our Customers (“Service Providers”). All Service Providers agree to protect Personal Data in accordance with this Privacy Policy. We will never sell, rent, or lease Customers’ Distribution Lists. 7. PUBLIC DATA AND THIRD-PARTY SITES a. Public Data. We may provide areas on the Services where you can publicly post information. This information may be read, collected, and used by anyone. We do not control or endorse the information posted by third-party users, are not liable for your or third-party posts to the Services, and specifically disclaim any liability resulting from such posts. b. Third-Party Sites. Upon your consent, the Services may access third- party information through application interfaces. We may also provide links to third-party sites. When you click on links to third-party sites, you may leave the Services. This Policy does not cover any collection, use, or disclosure by third parties through any applications, Websites, products, or services that we do NOT control or own, or any third-party features or services made available through the SERVICES. By using the SERVICES, you expressly relieve ConvertKit from any and all liability arising from your use of any third-party website. The inclusion of a link or accessibility of third-party sites does not imply endorsement of such third-party site by us. All trademarks, trade names, and logos of third parties featured on the Services belong to their respective owners. Each merchant and third-party payment processor collects and shares your information according to its own privacy policy and terms of service. ConvertKit is not responsible for the actions of third-party processors or merchants, including how such entities treat your information. You are responsible for knowing and understanding their policies and terms. 8. DATA RETENTION We will retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law. 9. USERS UNDER 13 YEARS OF AGE Our Services are not directed to and we do not knowingly collect Personal Data from children under the age of 13. If we become aware that a child under the age of 13 has provided us with Personal Data, we will take steps to remove such data. If you become aware that your child has provided us with Personal Data without your consent, please contact us at legal@convertkit.com. By using the Services, you are representing to us that you are not under the age of 13. 10. PRIVACY RIGHTS NOTICE TO CALIFORNIA RESIDENTS The State of California enacted the Shine the Light law (California Civil Code Section 1798.83) that permits users who are California residents to request certain information regarding the disclosure of certain “personal information” during the past year for marketing purposes. To make such a request, please email us at legal@convertkit.com. 11. DATA SECURITY We employ commercially reasonable security measures to protect your information; however, no system is impenetrable. If you create an account on the Services, you are responsible for protecting the security of your account, its content, and all activities that occur under the account or in connection with the Services. You must immediately notify ConvertKit of any unauthorized uses of your account or any other breaches of security by emailing us at legal@convertkit.com. 12. EU-U.S. AND SWISS-U.S. PRIVACY SHIELD ConvertKit complies with the EU-U.S. Privacy Shield Framework and the Swiss- U.S. Privacy Shield Framework (collectively, “Privacy Shield”), as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Data transferred from the European Union (“EU”), European Economic Area (“EEA”), and Switzerland to the United States. ConvertKit has certified to the U.S. Department of Commerce that it adheres to the Privacy Shield Principles, including the Supplemental Principles (collectively, the “Privacy Shield Principles”). We are committed to subjecting all Personal Data received from the EU/EEA and Switzerland to the Privacy Shield Principles. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, visit https://www.privacyshield.gov, and to view our certification, visit https://www.privacyshield.gov/list. a. Accountability for Onward Transfer When ConvertKit uses Service Providers to process Personal Data received in reliance on Privacy Shield, we’re responsible if that Service Provider processes the information in violation of the Privacy Shield Principles (unless we can prove that we’re not responsible for the Service Provider’s action that violated the Privacy Shield Principles). In certain situations, we may need to disclose Personal Data in response to lawful requests by public authorities, including to meet national security and law enforcement requirements, or otherwise comply with the law or a court order. b. Security We use reasonable and appropriate physical, electronic, and administrative safeguards to protect personal data from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the nature of the Personal Data and risks involved in processing that information. c. Data Integrity and Purpose Limitation We only collect Personal Data that is relevant for providing the Services. We process Personal Data in a way that is compatible with providing the Services or as otherwise authorized by you. We take reasonable steps to ensure that Personal Data is reliable for its intended use, accurate, complete, and current. We adhere to the Privacy Shield Principles for as long as we retain Personal Data. d. Access to Personal Data If you would like to review, correct, delete, or update personal data that you have previously disclosed to us, please email us at legal@convertkit.com. We may limit or deny access to Personal Data where providing such access is unreasonably burdensome, expensive, or as otherwise permitted by the Privacy Shield Principles. We will assist our Customers in responding to EU/EEA and Swiss individuals exercising their rights under the Privacy Shield Principles. If you are a Subscriber of one of our Customers, please contact the Customer directly with your request to access or limit the use or disclosure of your Personal Data. If you contact us, we will refer you to that Customer and support them in responding to your access request if necessary. We need to retain certain information about you for legal and internal business reasons. We will retain your Personal Data for as long as necessary to provide you with the Services and as needed to comply with our legal obligations and enforce our agreements. e. Recourse, Enforcement, and Dispute Resolution If EU/EEA or Swiss individuals have questions or complaints about our compliance with the Privacy Shield Principles, please email us as legal@convertkit.com. If we do not resolve your complaint, you may contact JAMS, an independent third-party dispute resolution provider based in the United States, and they will investigate and assist you free of charge. A binding arbitration option may also be available to you in order to address unresolved complaints. More information about that is here. ConvertKit is subject to the investigatory and enforcement powers of the Federal Trade Commission. f. Data Processing Agreement ConvertKit offers a Data Processing Agreement for those Customers processing Personal Data on behalf of EU/EEA and Swiss individuals. To request our Data Processing Agreement, please fill out this form. g. Notice and Choice i. The types of Personal Data we collect are described in Section 2 of this Privacy Policy. ii. The purposes for which we collect and use Personal Data are described in Sections 3 and 4 of this Privacy Policy. iii. The choices we offer individuals for limiting the use and disclosure of Personal Data are described in Section 5 of this Privacy Policy. 13. DO NOT TRACK DISCLOSURE Currently, there is no industry standard for recognizing Do Not Track browser signals, so we do not respond to them. 14. CHANGES TO THIS PRIVACY POLICY ConvertKit may change this Privacy Policy at any time. The most recent version of the Privacy Policy is indicated by the “Last Updated” date at the top of the Privacy Policy. All changes are effective immediately upon posting. Please review this Privacy Policy frequently to stay updated on changes that may affect you. Your continued use of the Services signifies your continuing consent to be bound by this Privacy Policy. 15. CONTACT INFORMATION If you have any questions about this Privacy Policy, please email us at legal@convertkit.com.](CONVERTKIT LLC PRIVACY POLICY Last Updated: April 6, 2018 ConvertKit LLC (“ConvertKit”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy (“Policy”) describes how we collect, use, and disclose data. This Policy applies to your use of ConvertKit’s products, services, and Website located at www.convertkit.com on all platforms (collectively, “Services”). ConvertKit is a United States limited liability company subject to the laws of the United States. The United States may not offer a level of privacy protection as great as that offered in other jurisdictions. Since our servers are located in the United States, your data may be transferred to, stored, or processed in the United States. By using our Services, you understand and consent to the collection, storage, processing, and transfer of your data to our facilities in the United States and those third parties we share your data with as described in this Policy and our Terms of Service Agreement. 1. DEFINITIONS a. Customer: a person or entity that is registered with ConvertKit to use the Services. b. Distribution List: a list of Subscribers and all data related to those Subscribers. c. Personal Data: any information relating to an identified or identifiable natural person. d. Subscriber: any person or entity on your Distribution List. e. You: a ConvertKit Customer or other person or entity who visits our Services. 2. INFORMATION WE COLLECT ABOUT YOU The Services collects two kinds of information about you: (a) Personal Data; and (b) Non-Personal Data. a. Personal Data. Personal Data is any information relating to an identified or identifiable natural person. Personal Data we may collect includes: i. Identification and Contact Data: name, date of birth, gender, address, title, contact details, username, or other demographic information; ii. Financial Information: credit card details, account details, payment information; iii. Employment Details: employer, job, title, geographic location, area of responsibility; iv. IT Information: IP address, cookie data; and v. Personal Interests or Preferences: purchase history, social media profile information. You may decline to provide Personal Data to the Services. However, some of the Personal Data we ask you to provide is mandatory for a service. If you decline to provide it, we may not be able to provide that service to you. b. Non-Personal Data. Non-Personal Data is any information not relating to an identified or identifiable natural person. Non-Personal Data we may collect includes: i. Browser and Device Data: IP address, device type, unique user device number, device manufacturer and model, type of browser or operating system, dates and times of use, screen resolution, plug- ins, add-ons, location, and the version of the Services you are using. ii. Cookies and Tracking Technologies: time spent on the Services, pages visited, and email campaign performance. iii. Aggregate Information: data about how you use the Services combined with data about how others use the Services in order to help us better develop new features and tailor the Services. 3. HOW WE USE YOUR INFORMATION a. Personal Data. We may use your Personal Data to: i. Provide the Services; ii. Resolve disputes, calculate and collect fees, and troubleshoot problems; iii. Verify your identity and the information you provide; iv. Encourage a safe online experience and enforce our policies; v. Customize your experience and analyze usage of, improve and measure interest in, and inform you about the Services; vi. Provide you with information that may affect your use of the Services; vii. Communicate marketing and promotional offers; viii. Provide customer service, including receipts; ix. Develop new products; and x. Perform certain other business activities. b. Non-Personal Data. We may use your Non-Personal Data for any purpose, including, but not limited to: i. Measuring traffic patterns; ii. Understanding demographics, customer interest, and other trends among users; iii. Providing, improving, and modifying the Services; and iv. For promotional and marketing purposes. 4. HOW WE MAY DISCLOSE YOUR INFORMATION a. Personal Data. We may disclose, and you consent to our disclosing of, your Personal Data to: i. Service Providers and others who help with our business operations and assist in the delivery of our products and services including, but not limited to, application development, site hosting, maintenance, data analysis, infrastructure provision, IT services, customer service, email delivery services, payment processing, marketing, analytics, and enforcement of our Terms of Service Agreement and other agreements; ii. Third parties in the event of a reorganization, merger, sale, debt financing of assets, joint venture, assignment, transfer, or other disposition of all or any portion of our business or assets (including in connection with any insolvency, bankruptcy, receivership, or similar proceeding); iii. A ConvertKit subsidiary, affiliate, or business partner; iv. Other users of the site to identify you to anyone to whom you send messages or make comments through the Services; v. Persons or entities with whom you consent to have your Personal Data shared; vi. Third parties in order to prevent damage to our property (tangible and intangible), for safety reasons, or to collect amounts owed to us; vii. Merchants and payment processors; and viii. Third parties as we believe necessary or appropriate, in any manner permitted under applicable law, including laws outside your country of residence to: comply with legal process; respond to requests from public and government authorities, including public and government authorities outside your country of residence; enforce our Terms of Service Agreement and other agreements; protect our operations; protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; and allow us to pursue available remedies or limit the damages that we may sustain. We will never sell, rent, or lease your Personal Data to a third party. b. Non-Personal Data. We may disclose Non-Personal Data for any purpose. Remember, Non-Personal Data cannot be used to identify you or another person. 5. ADVERTISING a. Opting out of Receiving Electronic Communications from us. If you no longer want to receive marketing-related emails from us, you may opt-out via the unsubscribe link or by notifying us at legal@convertkit.com. We may still send you important messages regarding administrative matters, updates, disputes, and customer service issues that are required to provide you with the Services. b. Cookies and Other Tracking Technologies. ConvertKit and its partners may use cookies and other tracking technologies such as pixels and web beacons on the Services to administer the Services, track your movements around the Services, analyze trends, serve targeted advertisements, and gather demographic information. You can control the use of cookies at the individual browser level. Our third-party partners may use cookies or other tracking technologies to provide you advertising on other sites based upon your browsing activities and interests. If you want to opt-out of interest-based advertising, please visit http://preferences-mgr.truste.com/, or if located in the European Union, visit http://www.youronlinechoices.eu. c. Web Beacons. When we send emails to Customers, we may use web beacons to track who opened the emails and clicked links to measure campaign performance and improve features for Customers. We also use web beacons in the emails we deliver for Customers to create reports about campaign performance and determine what actions Subscribers took. 6. DATA COLLECTED BY OUR CUSTOMERS a. Our Relationship with Subscribers. Customers may import into the Services Personal Data they have collected from their Subscribers or other individuals. We have no direct relationship with Customers’ Subscribers or any individuals other than our Customers. Customers are responsible for making sure they have the necessary permissions for us to collect, store, and process Personal Data about Subscribers or other individuals. A Subscriber should unsubscribe directly from a Customer’s newsletter or contact the Customer directly to change, update, or delete the Subscriber’s data. If a Subscriber contacts us, we will refer you to that Customer and support them in responding to your request if necessary. b. Use and Transfer of Data. Consistent with this Privacy Policy, we may transfer Customer or Subscriber Personal Data to entities that help us promote, provide, or support our Services or the services of our Customers (“Service Providers”). All Service Providers agree to protect Personal Data in accordance with this Privacy Policy. We will never sell, rent, or lease Customers’ Distribution Lists. 7. PUBLIC DATA AND THIRD-PARTY SITES a. Public Data. We may provide areas on the Services where you can publicly post information. This information may be read, collected, and used by anyone. We do not control or endorse the information posted by third-party users, are not liable for your or third-party posts to the Services, and specifically disclaim any liability resulting from such posts. b. Third-Party Sites. Upon your consent, the Services may access third- party information through application interfaces. We may also provide links to third-party sites. When you click on links to third-party sites, you may leave the Services. This Policy does not cover any collection, use, or disclosure by third parties through any applications, Websites, products, or services that we do NOT control or own, or any third-party features or services made available through the SERVICES. By using the SERVICES, you expressly relieve ConvertKit from any and all liability arising from your use of any third-party website. The inclusion of a link or accessibility of third-party sites does not imply endorsement of such third-party site by us. All trademarks, trade names, and logos of third parties featured on the Services belong to their respective owners. Each merchant and third-party payment processor collects and shares your information according to its own privacy policy and terms of service. ConvertKit is not responsible for the actions of third-party processors or merchants, including how such entities treat your information. You are responsible for knowing and understanding their policies and terms. 8. DATA RETENTION We will retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law. 9. USERS UNDER 13 YEARS OF AGE Our Services are not directed to and we do not knowingly collect Personal Data from children under the age of 13. If we become aware that a child under the age of 13 has provided us with Personal Data, we will take steps to remove such data. If you become aware that your child has provided us with Personal Data without your consent, please contact us at legal@convertkit.com. By using the Services, you are representing to us that you are not under the age of 13. 10. PRIVACY RIGHTS NOTICE TO CALIFORNIA RESIDENTS The State of California enacted the Shine the Light law (California Civil Code Section 1798.83) that permits users who are California residents to request certain information regarding the disclosure of certain “personal information” during the past year for marketing purposes. To make such a request, please email us at legal@convertkit.com. 11. DATA SECURITY We employ commercially reasonable security measures to protect your information; however, no system is impenetrable. If you create an account on the Services, you are responsible for protecting the security of your account, its content, and all activities that occur under the account or in connection with the Services. You must immediately notify ConvertKit of any unauthorized uses of your account or any other breaches of security by emailing us at legal@convertkit.com. 12. EU-U.S. AND SWISS-U.S. PRIVACY SHIELD ConvertKit complies with the EU-U.S. Privacy Shield Framework and the Swiss- U.S. Privacy Shield Framework (collectively, “Privacy Shield”), as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Data transferred from the European Union (“EU”), European Economic Area (“EEA”), and Switzerland to the United States. ConvertKit has certified to the U.S. Department of Commerce that it adheres to the Privacy Shield Principles, including the Supplemental Principles (collectively, the “Privacy Shield Principles”). We are committed to subjecting all Personal Data received from the EU/EEA and Switzerland to the Privacy Shield Principles. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, visit https://www.privacyshield.gov, and to view our certification, visit https://www.privacyshield.gov/list. a. Accountability for Onward Transfer When ConvertKit uses Service Providers to process Personal Data received in reliance on Privacy Shield, we’re responsible if that Service Provider processes the information in violation of the Privacy Shield Principles (unless we can prove that we’re not responsible for the Service Provider’s action that violated the Privacy Shield Principles). In certain situations, we may need to disclose Personal Data in response to lawful requests by public authorities, including to meet national security and law enforcement requirements, or otherwise comply with the law or a court order. b. Security We use reasonable and appropriate physical, electronic, and administrative safeguards to protect personal data from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the nature of the Personal Data and risks involved in processing that information. c. Data Integrity and Purpose Limitation We only collect Personal Data that is relevant for providing the Services. We process Personal Data in a way that is compatible with providing the Services or as otherwise authorized by you. We take reasonable steps to ensure that Personal Data is reliable for its intended use, accurate, complete, and current. We adhere to the Privacy Shield Principles for as long as we retain Personal Data. d. Access to Personal Data If you would like to review, correct, delete, or update personal data that you have previously disclosed to us, please email us at legal@convertkit.com. We may limit or deny access to Personal Data where providing such access is unreasonably burdensome, expensive, or as otherwise permitted by the Privacy Shield Principles. We will assist our Customers in responding to EU/EEA and Swiss individuals exercising their rights under the Privacy Shield Principles. If you are a Subscriber of one of our Customers, please contact the Customer directly with your request to access or limit the use or disclosure of your Personal Data. If you contact us, we will refer you to that Customer and support them in responding to your access request if necessary. We need to retain certain information about you for legal and internal business reasons. We will retain your Personal Data for as long as necessary to provide you with the Services and as needed to comply with our legal obligations and enforce our agreements. e. Recourse, Enforcement, and Dispute Resolution If EU/EEA or Swiss individuals have questions or complaints about our compliance with the Privacy Shield Principles, please email us as legal@convertkit.com. If we do not resolve your complaint, you may contact JAMS, an independent third-party dispute resolution provider based in the United States, and they will investigate and assist you free of charge. A binding arbitration option may also be available to you in order to address unresolved complaints. More information about that is here. ConvertKit is subject to the investigatory and enforcement powers of the Federal Trade Commission. f. Data Processing Agreement ConvertKit offers a Data Processing Agreement for those Customers processing Personal Data on behalf of EU/EEA and Swiss individuals. To request our Data Processing Agreement, please fill out this form. g. Notice and Choice i. The types of Personal Data we collect are described in Section 2 of this Privacy Policy. ii. The purposes for which we collect and use Personal Data are described in Sections 3 and 4 of this Privacy Policy. iii. The choices we offer individuals for limiting the use and disclosure of Personal Data are described in Section 5 of this Privacy Policy. 13. DO NOT TRACK DISCLOSURE Currently, there is no industry standard for recognizing Do Not Track browser signals, so we do not respond to them. 14. CHANGES TO THIS PRIVACY POLICY ConvertKit may change this Privacy Policy at any time. The most recent version of the Privacy Policy is indicated by the “Last Updated” date at the top of the Privacy Policy. All changes are effective immediately upon posting. Please review this Privacy Policy frequently to stay updated on changes that may affect you. Your continued use of the Services signifies your continuing consent to be bound by this Privacy Policy. 15. CONTACT INFORMATION If you have any questions about this Privacy Policy, please email us at legal@convertkit.com.)

Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes.

If you'd like to request more information under the California Shine the Light law, and if you are a California resident, You can contact Us using the contact information provided below.

California Business and Professions Code section 22581 allow California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.

To request removal of such data, and if you are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account.

Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

If you have any questions about this Privacy Policy, You can contact us:

• By email: Bookschooler@gmail.com